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Television has evolved.

From black-and-white to color. From standard definition to high definition. From a stationary box to mobile devices. And consumers have new choices regarding how they watch content — from large screens to very small screens.

With this evolution comes opportunity.

Whether viewed on air, online, or on device, entertainment content is a valuable commodity. Those who most successfully match their content to consumer demand across proliferating media outlets will gain a competitive advantage.

With opportunity come challenges.

Production processes need to be more cost-effective, addressing both content creation and distribution. Innovation across a range of processes, from production through online delivery, opens the door to new efficiencies. And advertising and revenue models need to evolve to address a changing media landscape.

Adobe and Video Hardware Services can help by providing an end-to-end workflow for creation, distribution, and control of entertainment content. Always on the cutting edge, Adobe will continue to lead new advances such as XMP metadata support from planning through playback, tapeless post-production workflows, and other emerging technologies. And for specialized solutions, Adobe works with best-of-breed technology partners who know your business.

As the future of interactive TV takes shape and the opportunities for your business continue to grow, Adobe helps you gain a competitive advantage. Here's how:

Deliver content to the widest audience possible

Adobe® Flash® technology is the de facto standard for web video — delivering with quality and consistency across operating systems to the largest web TV audience. In the U.S. alone, eight out of the top ten broadcasters rely on Flash to distribute their video content online. With the new Adobe Flash Player 10 runtime and the innovative Adobe Flash Media Server family of products, Adobe delivers the exceptional quality and creative control you require so that your content reaches the widest possible audience.

Integrate production and distribution processes

Adobe Creative Suite® 5 Production Premium software delivers a complete post-production toolkit for professionals, and it's being adopted by savvy, forward-looking broadcast and entertainment companies such as the BBC, Viacom, and Electronic Arts. Why? Because Production Premium enables post-production teams to deliver content for delivery virtually anywhere — on air, onscreen, online, or on device. Plus, innovative features like Speech Search — which turns spoken dialogue into timecode-accurate metadata — mean broadcasters can increase advertising revenues by delivering ads based on the content of a show or increase audiences by making content searchable. The new Mecury Playback engine offers unprecedented power and capability in your system.

Transform passive viewing into "lean-forward" interactive experiences

Encourage more viewer involvement by integrating your content into meaningful and engaging branded experiences. Add Flash overlays to video content. Deliver contextually appropriate advertisements that are relevant to viewers. Enhanced features like chat, bugs, and VoIP make an event interactive and social without requiring participants to download additional software.

Build new revenue models

Next-generation television opens new opportunities for distributing, tracking, and building businesses around media assets. Whether you're working on simple licensing deals for repurposed broadcast video content, ads that enable viewers to click objects within a video for product information, or new ways to match content and advertising, Adobe’s solutions mean the possibilities are limited only by your imagination.

Explore the future of broadcast and media

With Adobe products leading the industry in offering editing efficiencies, tapeless workflows, and digital distribution, broadcasters worldwide are turning to Adobe for solutions that ease their transition to a world of ubiquitous media consumption on screens of every size and description. Adobe's phenomenal business growth — its video business is on track to grow by 300% in just three years — is being fueled by gains in market share and reflects a deep commitment to the industry. Pairing technological innovation with deep knowledge of the forces shaping the broadcast industry today, Adobe is an ideal partner to help you face today's challenges.

Why should you buy a Suite?

Get more for your money

Compare the individual products you want and you'll see that Adobe Creative Suite 4 provides a substantial discount.

Expand your creative palette

With more tools, you can develop new skills that will inspire more creative possibilities and expand your career opportunities.